LinkedIn made a meager $153 million from ads in the last quarter, with their marketing solutions accounting for just 20% of their 2014 revenue. That's Image Masking incredibly low, considering they now have over 347 million members, of which 93 million are active each month. In contrast, Google made about $18 billion and Facebook made nearly $4 billion in ad sales over the same period. Linkedin advertising revenue Why is LinkedIn falling so badly in Image Masking ad revenue? Simple: their ads stink. I tried to make them work for dozens of clients, but eventually had to give up. Find out why in this LinkedIn Ads review. 8. There is no remarketing! 8 Reasons I Hate LinkedIn Ads Chat with a Rubik's Cube It's pretty crazy.
Remarketing was introduced to AdWords over five years ago, but even then it was nothing new. You can buy remarketing ads on Twitter, Facebook, the Google Display Network, YouTube, and even for Google Search — but you can't get Image Masking them on LinkedIn. There are also a dozen different flavors of remarketing: dynamic remarketing, lookalike audiences, RLSA, and more. Advertising on LinkedIn is like traveling back in time to the good old days. You know, before consumer tracking and electricity. Remarketing is quite important; people who have visited your site before are Image Masking most likely to engage with your ads. You can also customize your ad creative to appeal to different segments, based on their interactions with your brand. But you can't do that on LinkedIn! They have no commercial intent. How are you supposed to know what these audience segments are for? You are not.
No custom listings…Seriously. You can target specific lists of people on Facebook using Custom Audiences or on Twitter using Image Masking Custom Audiences. This lets you pull customer emails straight from your CRM, for example, and push them to Twitter to target people who already know your brand with specific content. 8 Reasons I Hate LinkedIn Ads No Custom Listings This is not the case on LinkedIn. This is where LinkedIn might be in competition with itself – perhaps they're worried Image Masking that it will drastically reduce the value of their Sponsored InMail service? I'm not sure, but it makes for quite a disappointing PPC advertising experience.